What brand is, why it’s everyone’s concern, and how to operationalize brand building. What is brand? Some years ago, I read a book called Brand: It Ain’t the Logo by Ted Matthews. It was the first book I had read which dealt exclusively with the topic of brand. I started my career in…

A few years ago I found myself wanting a way to connect with my friends more often. Everyone is busy with work and life. And it was frustrating not having a quality way to connect and maintain friendships. Social media and the occasional text or message exchange doesn’t cut it…

A few months ago, I came across an article, Addressing social drivers of health is a big opportunity for tech entrepreneurs, by Ken Frazier. Frazier is chair of health assurance initiatives at General Catalyst, a venture capital firm, and former CEO of Merck. …

TL;DR I’ve read hundreds of books on business and marketing. The best ones (and perhaps the rarest) are the most practical. They give you a legitimate, battle-tested framework and a step-by-step guide to getting something meaningful done that delivers key results. April Dunford’s book, Obviously Awesome: How to Nail Product Positioning…

I started my marketing career in 2002 when I formed my first corporation. I was fortunate to learn this one marketing principle early on. It’s simple, elegant, and rooted in truth. I’ll give it to you here, so you don’t have to waste time searching. Marketing success is about aligning…

In 2020, a newcomer to LinkedIn’s global list of the most in-demand skills is emotional intelligence. According to one definition in the Cambridge Dictionary, emotional intelligence is “the ability to understand and control your feelings, and to understand the feelings of others and suitably react to them.” A practical example…

To be effective in their role, developers need to learn how to work productively with their peers and the lead developer. An important piece of this is learning the ropes on how to make pull requests that are easy to review. What follows are three ways to make them better…

As a software developer at Nucleus Security, I completed the Building Secure Software Series training provided by KnowBe4. Developers are the first line of defense when it comes to cybersecurity. …

Some months ago, I started a new position as a software developer at Nucleus Security. Nucleus has a cybersecurity SaaS (Software as a Service) that helps information security analysts streamline and add automation and better reporting to a complicated and, apparently, often hellacious process called Vulnerability Management. Our app’s codebase…